Vine Hotels has joined in with the hospitality industry’s #SleepOverToHelpTurnover campaign which looks to boost public support for the sector, helping hotels to survive amidst the ongoing coronavirus pandemic.
As part of its involvement, Vine Hotels has pledged to offer guests who reference #SleepOverToHelpTurnover 25% off the best available bed and breakfast rate, for a minimum stay of 2 nights.
The Vine Hotels taking part are DoubleTree by Hilton Sheffield Park, Best Western Plus Mosborough Hall Hotel, Mercure Sheffield Kenwood Hall Hotel and Spa and Best Western Cutlers Hotel, which are all located in Sheffield, South Yorkshire. Best Western Cresta Court in Altrincham, Mercure Southampton Centre Dolphin Hotel in Southampton, The Charlecote Pheasant Hotel in Stratford-upon-Avon, and Best Western The Dartmouth Hotel in South Devon are also offering the discount.
Already facing additional coronavirus rules, which limit operations, the industry is now moving firmly into the autumn and winter months – a period that traditionally sees a drop off in trade for many hospitality businesses.
Having been amongst the first industries to close with the advent of the virus and the longest to stay shut, the sector has already been incredibly hard hit – despite the influx of trade instigated by the #EatOutToHelpOut scheme.
The #SleepOverToHelpTurnover campaign is viewed as a two-way relationship, and seeks to encourage guests to stay over to help hotels boost their turnover, with hotels in turn offering incentives to guests for doing so.
Launched by HOSPA, the Hospitality Professionals Association, and supported by its members and partners, the scheme is focused on educating guests that hotels are safe, having taken significant measures to counteract COVID-19, while also underlining the plight that the industry is in – and showing appreciation to those who support it.
Jane Pendlebury, CEO of HOSPA, said: “The latest preventative measures are set to squeeze an industry which is already at breaking point. Hospitality businesses simply have no room for any further loss of income and are in desperate need of help. Curtailments on revenue, no matter how seemingly small, have serious knock on effects – from job losses to whole businesses having to close.”
She added: “We’ve recently seen Whitbread warn of 6,000 job losses, which just serves to underline how perilous the current situation is for the industry. The latest restrictions, with restaurants and bars having to close by 10pm, the rule of 6 and further reductions on wedding guest numbers, all add to the strain and leave many at risk of tipping over the edge.”
Jane continued: “To try and counteract this, we’re looking to provide a boost to hotels’ recovery through #SleepOverToHelpTurnover, which has a primary aim of encouraging the public to enjoy overnight stays.”
Jane elaborated further: “We are keen to shout about the measures that hospitality businesses have put in place to make themselves COVID secure. We want to make people aware that, by enjoying a hotel stay and eating in the restaurant, guests will be providing a huge boost to hotels and the UK economy. Given more and more of us are working from home, a change in environment (as well as the opportunity to use up remaining holiday!) is ever more important.”
Having launched on the 1st October, a number of industry operators have expressed their backing for the scheme – details about Vine Hotel’s involvement in the scheme can be found via https://www.hospa.org/sleepover-vine-hotels
To find out more about Vine Hotels please visit https://www.vinehotels.co.uk/relax-with-vine-hotels/
To find out more about HOSPA, please visit: www.hospa.org
For further information, please contact:
Vine Hotels Central Sales Office
T. 0114 258 38 11 (Option 2)